Director of Sales (f/m)

Job description

About TOA

What started as the world’s first crowdfunded festival seven years ago, turned into a 4-day flagship festival in Berlin and a series of event chapters around the world. We’ve just delivered our 7th festival edition in June 2018 for 21,000 attendees with 100+ Satellite events from across Berlin city, and our Conference covering 6 stages, 24 themes, 10 formats, 100+ Exhibitors at the Haus of Tech, and the long-awaited TOA Night with art and music at its core.

Our mission is to make you future-proof.

We are the world’s first crowdfunded conference. Today we are building a global, inclusive platform for knowledge exchange and collaboration. 

We believe that technology is transforming the way we work, live, and relate to others. Next to the challenges this brings, it also catalyzes opportunities for positive change in the world.

We provide access to the people building impactful technology and who share their expertise with our community for everyone to experience the culture of Generation We.

Your Role

As our Director of Sales, you will be responsible for leading commercial planning and business strategy, business development, commercial operations and planning of TOA’s year-to-year revenue across TOA’s multi-locations and multi-products.

What You Get

Let’s be honest. Protein bars, dog-friendly office, Berlin VIP party lists, cacao ceremonies ain’t gonna cut it here. We all know that being a startup in events is challenging, but we’re offering you to be part of a hypnotic TOA journey. If your wish is to actually make a difference with your work and help shape and build a business, this role is for you.



  • Lead the commercial strategy and implementation in expanding our revenue growth for TOA’s products (festival, WorldTour, etc).

  • Create and lead the processes and workflows of the market research necessary for TOA’s commercial growth.

  • Recruit and manage TOA’s sales team making sure they are devoted, mentored, supported and challenged.

  • Support other key roles in content, marketing, production teams with various levels of experience in best practices in terms of team, strategy, sales, product management and development.

Who You Are

  • You have a minimum of 10 years experience in commercial strategy, planning and execution roles leading sales team(s); managing remote team(s) would be a plus.

  • You have experience in entering new markets, positioning a brand, and developing new commercial and marketing products based on channels like customer acquisition and commercial impact optimisation.

  • You have experience in managing the creative tension across key roles in leadership to reach the overall strategy and purpose of the company.

  • You have knowledge, experience and interest in the tech and startup ecosystem to quickly react to the latest market, geography and trend shifts.

  • You have a strong network of clients and connections who would be interested in creating meaningful tech experiences on the term basis.

  • You have complete command of German and English language.

  • You are willing to work on contract basis.

Please note that TOA only hires people who are legally able to work in Germany.